Josie O'Brien

Creative Content Writer

Josie is the Creative Content Writer at HELLO! and H! Fashion, specialising in editorial and partnership content across print, digital and social. With a love of storytelling and a degree in English Literature, she produces everything from features and advertorials, to trend-led shopping articles.

Prior to joining HELLO!, Josie was a senior writer at Fabulous, The Sun, where she specialised in deep-dives and investigations. During her time there, Josie and her team were nominated for the 2023 Making a Difference Award for their Baby Bank On Us campaign. Before that, she held the position of Chief Reporter at a national news agency.

Recent articles from Josie O'Brien

As a first time marathoner, these are the things nobody tells you about running 26.2 miles

I crossed the finish line of the TCS London Marathon on 26 April this year, and learnt plenty of lessons along the way

Forget minimalism, this dopamine-inducing high street collection is bursting with fun prints for summer

Cath Kidston's SS26 collection marks an exciting new era for the brand… and our summer wardrobes

In partnership with Cath Kidston

Jacob Elordi named the face of Bleu de Chanel – see the pictures

An ode to masculine freedom, Chanel's iconic fragrance Bleu de Chanel has a heritage that speaks to Jacob Elordi's, 28, career as an actor

This cult collagen brand just launched an exciting new supplement – perfect for those trying to lose weight

The new brainchild of Absolute Collagen replaces more than 17 separate supplements, and we have the lowdown on the product

Victoria Beckham loves this luxury skincare brand so I tried the new anti-ageing serum that’s cheaper than a facial

Struggling with wrinkles, texture and an overall lacklustre complexion? Me too, so I put Dr. Barbara Sturm's new peptide serum to the test

‘It’s my saviour’ This 74p-a-day habit is the reason why Sara Cox's hair is fuller and healthier than ever at 51

A staple of British broadcasting, Sara Cox's fringe (which she acknowledges is "iconic") is as recognisable as her northern accent

Lisa Snowdon’s favourite affordable neck serum for ‘saggy’ skin now has a matching eye cream

British presenter Lisa has an enviably glowy complexion. The good news? She loves affordable brand Boost Lab which is available to shop in Boots

‘The difference in fine lines is fantastic’ say midlife women about this £20 Korean anti-ageing serum

As the appetite for science-led skincare routines continues to grow, Korea is the country on everyone's mind (and face)

How to capture the best headshots to confidently mark your second act

Many midlife women like the idea of having strong headshots, but feel uneasy under the gaze of a photographer... that's where self-portrait studios step in

Choosing a wedding fragrance has never been more meaningful – just ask Chanel

The French maison has curated a full suite of bride-ready beauty products infused with its Coco Mademoiselle fragrance

The key summer trends fashion editors are shopping now the weather is warming up

From polka dots and European inspiration to dopamine-inducing colours and nostalgic prints, shop the styles at Next

In partnership with Next

More women are using online casinos than ever – how to find the best (and safest) ones

Savvy female players are using a digital guide to find out which online casinos are actually worth using

In Partnership With Casino.org

You probably need to upgrade your hand luggage – this affordable creation by German engineers is my favourite

As someone who makes a lot of short trips, I need my hand luggage to be durable, sleek and functional

Why you need to try the 'everything shower' – I've mastered it in four quick steps and have never looked (or smelled) better

High maintenance results with low maintenance effort? Sign me up

In partnership with Rituals

I’ve been using retinol for more than 10 years – this is the serum I always recommend to beginners

I love AlumierMD IntelliRET 0.3+ because it's designed to cause as little irritation as possible, which is ideal for newbies

Midlife women are raving about e.l.f’s ‘silky’ new highlighter that blurs wrinkles and fine lines

e.l.f's new powder highlighter has finely milled micro-shimmer pigments that produce a glassy finish on the skin

What does Sydney Sweeney smell like? We know her favourite perfume… and it's on sale

"It really represents a lot of who I am and who I wanna be," Sydney said about her go-to fragrance

Event season is here! The H! Fashion team can't do summer without these 18 beauty products

Meet the makeup, skincare, haircare and fragrance heroes we’re calling on for the busy and balmy days ahead

In partnership with Next

Summer is on the horizon! 5 irresistible beauty brands our editors swear by for the season

Our team of in-house beauty experts share the standout brands they return to summer after summer...

In partnership with Next

Queen Camilla’s go-to gift shop has unveiled its Easter range, and plenty of the treats are priced under £10

Fortnum & Mason has revealed its Easter edit, featuring deliciously curated hampers and bunny-shaped treats that are almost too adorable to eat...

How to stay at Prince William and Princess Kate’s honeymoon spot for cheaper – but you need to be quick

Creamy white sand, turquoise water and an adorable population of giant tortoises? It's easy to see why the royals love the Seychelles

I tried Gwyneth Paltrow's affordable daily health hack for two weeks, and I totally get the hype

When training for a Marathon, I sweated a lot, which is where this super cheap wellness hack really came in handy

Abbey Clancy on confidence at 40, what beauty means to her and her biggest fears

The model speaks exclusively to HELLO! alongside her mum, Karen Clancy, 64, for our Mother’s Day digital cover

Spring is (almost) here! Affordable outfits the H! Fashion team are currently crushing on

A chic and diverse selection of jeans, dopamine-inducing colour palettes and layering essentials, see what George has to offer this season...

In partnership with George at ASDA

London's West End is lighting up every night for Ramadan - where to see the displays

Plus, the city's Iftar food trail has returned alongside the stunning new Shared Light interfaith art exhibition

In Partnership With Discover Leicester Square

Princess Kate's go-to Boden cashmere T-shirt just got upgraded for spring – and it comes in three chic colours

The Princess of Wales, 44, has long been a fan of British label Boden, even sporting a pair of its loafers on a school visit recently

Can haircare really be anti-ageing? Our beauty editors put this new range to the test

Designed for all hair types, Kérastase's new Chronologiste is the most sought-after system to inject longevity into your strands

From beaded gowns to cowl-neck jumpsuits, Phase Eight’s new wedding collection is for the modern bride

With emphasis on wearable elegance and considered details, the SS26 range blends Old Hollywood glamour with contemporary silhouettes

'My gut has never been better' This affordable supplement is Sara Cox's gut health secret weapon – and it's good for the brain

The supplement works out at just 77p-a-day to take and is receiving rave reviews from women suffering with IBS

‘Queen of Jumpsuits’ Ranvir Singh’s signature Phase Eight styles are now 50% off in spring sale