Princess Lilibet, 4, is an accidental fashion influencer in sell-out £40 dress


Meghan Markle isn't the only royal to cause a mass sell-out situation with her attire - Princess Lilibet is hot on her tail…


Princess Lilibet and mother, Meghan Markle© @meghan
Laura Sutcliffe
Laura SutcliffeFashion and Beauty News Editor
6 days ago
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Easter 2026 may have come and gone, but we are still reeling over the delightful display of festive fun the Sussexes took part in.

On Easter Sunday, Meghan Markle let Instagram fans take a glimpse into her family's Easter celebrations, sharing a heartwarming Instagram Story featuring her two children enjoying a magical egg hunt.

Princess Lilbet enjoys magical Easter hunt with brother Prince Archie© Instagram
Princess Lilbet enjoyed a magical Easter hunt with her brother Prince Archie

Prince Archie, six, and Princess Lilibet, four, were seen running hand-in-hand across a sprawling green garden, baskets in tow, as they set off in search of hidden Easter treats.

The pair looked to be having a joyous time, and Meghan soaked it all up as she penned, "Happy Easter!" alongside the short film.

View post on Instagram
 

Mini fashion icon

Little Lilibet, who has been known to wear an array of wonderful clothes, donned a lovely £39 dress for the occasion. The redheaded royal wore a charming pink dress known as the 'Good Night Ditsy Floral Nightgown' from US brand Janie and Jack. Alongside her sibling, she added playful bunny ears as her long red hair flowed behind her.

Lilibet's little pink dress sold out fast
Lilibet's little pink dress sold out fast

The beautiful dress, which featured a lovely pastel tone, a floral print, and delicate ruffles, sold out as soon as the Princess wore it. Mother Meghan repeatedly sells out items when she steps out in various brands, and it appears her daughter has the same effect.

Prince Harry carrying Princess Lilibet, who holds a bunch of balloons© Instagram
Princess Lilibet has a lovely array of clothes

"We're always inspired by how meaningful cultural moments, especially those rooted in family traditions like Easter," Alison Stiefel, Chief Marketing Officer at Janie and Jack, exclusively tells HELLO!. "These can bring a product to life in a new way. Seeing Princess Lilibet wearing one of our dresses in a family moment shared by Prince Harry and Meghan Markle created an authentic connection with our customer," Alison noted.

Lilibet wearing the dress ensured it sold out immediately, and it was an organic purchase. "It's a powerful reflection of how cultural relevance and storytelling can translate into immediate demand," Alison concluded.

Princess Charlotte

Lilibet's cousin, Princess Charlotte, also regularly sells out items. Memorably in 2022, the young royal looked so cute at the late Queen Elizabeth II's Platinum Jubilee Party at the Palace concert and dazzled in a lovely red sequin dress that came from Monsoon. 

princess charlotte waving flag during platinum jubilee concert© Photo: BBC
Charlotte caused this Monsoon dress to sell out

It sold out within a few hours, with numerous calls for a restock from excited shoppers afterwards.

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